• Thursday, February 06, 2025

Business

Zomato CEO Deepinder Goyal rebrands company as ‘Eternal’, leaves users confused

Eternal will comprise four major businesses as of now – Zomato (food delivery), Blinkit (quick commerce), District (B2B logistics), and Hyperpure (restaurant supplies)

FILE PHOTO: A delivery worker of Zomato prepares to leave to pick up an order from a restaurant in Mumbai, India, July 13, 2021. REUTERS/Francis Mascarenhas

By: India Weekly

FOOD and grocery delivery major Zomato has changed its name to Eternal, with the company’s board approving it on Thursday (6).

The change is subject to the approval of shareholders of the company, the Ministry of Corporate Affairs, and other applicable statutory authorities, as required, according to a regulatory filing.

“Our board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker,” Zomato Founder and CEO Deepinder Goyal said in a letter to shareholders.

Zomato was India’s first tech startup to be listed on the BSE Sensex, a moment he described as a source of both pride and responsibility.

“This journey has created tremendous wealth — not just for me, but for our employees, institutional investors, and retail shareholders. But I did not start Zomato to make money. I started it because I wanted to do something worthwhile with my life,” Goyal stated.

He informed that Eternal will comprise four major businesses as of now – Zomato (food delivery), Blinkit (quick commerce), District (B2B logistics), and Hyperpure (restaurant supplies).

“When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd, the company (not the brand/app), to Eternal Ltd,” Goyal stated.

The news of the rebrand spread on social media and many were confused by what it meant for their favourite food delivery app.

Many netizens were shocked by name change.

Kya bhai kyu naam badal rhe ho. My mom likes Zomato. It’s a bit difficult to say Eternal,” lamented one user. (Agencies)

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