• Sunday, October 13, 2024

Business

Zepto sells over 100,000 dandiya sticks during Navratri

Zepto co-founder and CEO Aadit Palicha said sales of essentials and festive picks picked up as India celebrated the nine-day-long Navratri festival

Men dressed in traditional clothes perform at a ‘Garba’ dance rehearsal ahead of the Hindu festival ‘Navratri’ in Ahmedabad on October 9, 2023. (Photo by SAM PANTHAKY/AFP via Getty Images)

By: Shajil Kumar

WITH Navratri festivities drawing to a close, quick commerce firm Zepto co-founder and CEO Aadit Palicha took to LinkedIn to inform that the platform sold over 100,000 dandiya sticks during the season.

“What a day! Closing out Navratri 2024 with a grateful heart, seeing the beauty of India’s diversity through our users, sellers, brands, and every Zeptonian, who made it all happen. From essentials to festive picks, thank you for making us part of India’s celebrations across nine incredible days,” he wrote on LinkedIn.

Through graphics, he shared that the Mumbai-headquartered firm sold 100,000 plus dandiya sticks during the season.

He further said sales for fasting-friendly chips, Kattu and Rajgira atta, grew significantly compared to last year’s Navratri sales.

Palicha also shared how Zepto’s dark stores indulged in Navratri festivities across the country.

In Coimbatore, Kochi, Chennai, and Bengaluru, the stores celebrated Ayudha Puja, honouring tools and equipment.

The Bhawanipore store in Kolkata embraced the lively essence of Durga Ashtami, while the Gota store in Ahmedabad kept the festive spirit alive with an energetic Garba event.

Zepto was founded in 2021 by Aadit Palicha and Kaivalya Vohra and has raised over $1.5 billion (£1.15bn) in funding.

The company is currently valued at $5 billion (£3.83bn)and is considered one of the fastest-growing startups in the quick commerce space. (PTI)

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