• Monday, February 24, 2025

Business

TVS Motor eyes Nicaragua, Costa Rica markets

A TVS motorcycle on display. (Photo by DIBYANGSHU SARKAR/AFP via Getty Images)

By: Shubham Ghosh

TVS MOTOR Company to tie up with Grupo Q for Nicaraguan and Costa Rican markets.

Indian automotive firm TVS Motor Company on Thursday (9) said it has joined hands with Grupo Q for Nicaraguan and Costa Rican markets to boost its business in Central America.

The company said in a statement that Active Motors SA, a subsidiary of Grupo Q, will back the company with dedicated sales, services, spares and customer relationship management.

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Active Motors SA will facilitate the opening of three flagship outlets and about 50 dealerships for TVS Motor Company as part of the association in a phased manner across the two Central American states, the statement added.

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TVS Motor Company already has a rich experience in Central America with its presence across key markets, including Guatemala, Honduras and El Salvador.
“Central America is an important market for the company… This association is a significant step towards expanding TVS Motor’s market presence in Central America, driving innovation through best-in-class products and setting a customer experience benchmark,” Press Trust of India cited TVS Motor Company president, international business, R Dilip as saying.

Grupo Q vice president and commercial head Carlos Enrique Quiros said: “Active Motors, the new company of the Grupo Q Holding Company, promises quality mobility solutions and accessibility for customers in the Nicaragua and Costa Rica market, demonstrating the technology and quality prowess of TVS Motor Company.”

TVS lineup in Costa Rica and Nicaragua would include motorcycles such as Apache RTR 200 4V, Apache RTR 160 4V, Apache RTR 160 2V, Stryker 125, Raider 125, HLX 150 5S, Neo NX and NTORQ 125 scooter.

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