- Wednesday, March 05, 2025
By: Shubham Ghosh
Reliance Consumer Products Limited (RCPL), a wholly owned subsidiary of Reliance Retail Ventures Limited, has announced that it will acquire 50 per cent equity stake in Sosyo Hajoori Beverages Private Limited (SHBPL) which owns and runs a beverage business under the brand ‘Sosyo’, the Hindu BusinessLine reported.
The report added that Hajoori family, the existing promoters, will continue to own the SHBPL’s remaining stake.
Sosyo is a heritage Indian brand with around a century of legacy in carbonated soft drinks and juices. It was established in 1923 by Abbas Abdulrahim Hajoori and went on to become one of the leading players in the domestic soft drinks market.
The Gujarat-headquartered SHBPL, operated by Abbas Hajoori and his son Aliasgar Hajoori, has several beverage brands in its portfolio that include Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda, etc.
Speaking on the investment, Isha Ambani, the executive director of Reliance Retail Ventures Limited, said, “This investment helps us take forward our vision of empowering local heritage brands and presenting them with new growth opportunities. We welcome the desi power of century-old Sosyo’s heritage beverage brands to our consumer brand portfolio and are confident that our knowhow, consumer insights and retail distribution strengths will help accelerate the growth momentum of Sosyo,” the Hindu BusinessLine report added.
Speaking on the joint venture with RCPL, Abbas Hajoori, chairman, SHBPL, said, “We are delighted to enter into this partnership with Reliance Consumer Products, a strong and willing partner that can help Sosyo rapidly scale up its reach. Combining our relative strengths, we would make the unique tasting beverage products of Sosyo accessible to all the consumers in India. It is a defining moment in our near 100-year journey in beverages.”
