• Wednesday, March 05, 2025

Business

Korean auto giant Hyundai to bring brand ambassador Shah Rukh Khan at Auto Expo 2023

Indian actor and brand ambassador for Hyundai Motors India Shah Rukh Khan poses for a picture with the Hyundai Santro car at an event in New Delhi, India. (Photo by SAJJAD HUSSAIN/AFP via Getty Images)

By: Shubham Ghosh

South Korean carmaker Hyundai is set to bring Indian actor and its brand ambassador Shah Rukh Khan besides Spot, the Boston Dynamics Dog, apart from its cars at the Auto Expo 2023 which will be held at the India Expo Mart in Greater Noida between January 12 and 18.

Khan, 57, is awaiting the release of his next film ‘Pathaan’ on January 25.

Robotic dog 'Spot'
US president Joe Biden watches a robotic dog ‘Spot’ walk during a tour of the Harold L. Martin Sr. Engineering Research and Innovation Complex at North Carolina Agricultural and Technical State University in Greensboro, North Carolina on April 14, 2022. (Photo by MANDEL NGAN/AFP via Getty Images)

Spot, on the other hand, is a four-legged AI-driven robot made by robotics design firm Boston Dynamics that Hyundai acquired in 2021.

According to a report by ZigWheels, the Korean auto giant could employ a number of Spot robots at its facilities in the future.

In terms of vehicles, one of the biggest launches at the exhibition could be Hyundai’s Ioniq 5 EV’s. The company will also have the Ioniq 6 electric sedan and Nexo fuel cell SUV on display at the exhibition, the ZigWheels report added.

Besides, the auto manufacturer will also showcase at the event its vision for urban transportation’s future with flying car taxis and purpose built vehicles or autonomous taxis, the report added.

Related Stories