- Monday, February 24, 2025
By: Shubham Ghosh
E-COMMERCE major Flipkart and fashion e-tailer Myntra on Thursday (22) said they have partnered with not-for-profit environmental body Canopy to extend their sustainability commitment to sustainable packaging and material sourcing.
As signatories of Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives, the two Flipkart Group companies will shift towards sustainable sourcing of forest-derived products and provide alternative next-generation solutions to move away from forests for raw materials, PTI reported citing a statement.
“Flipkart and Myntra recognise the role of the world’s forests in maintaining climate stability, preserving biodiversity, and protecting the rights of Indigenous communities,” it said.
It was also said that Flipkart and Myntra will, over the next three years, focus on exploring/sourcing/designing of reusable/refillable shipping boxes to reduce corrugated paper and paperboard and encouraging the use of recycled, reusable paper and packaging.
The partnership will also look to source products with responsibly sourced man-made cellulosic fibres and design and implement e-commerce, shipping, display and wrapping systems that minimise the use of packaging materials, increasing utilisation of recycled materials in packaging, and utilising reusable packaging systems for intra business applications.
Flipkart and Myntra will also focus on an increased use of digital communication, marketing and accounting systems and adopt best practices including researching and applying emerging and circular economy innovations, and increase the use of responsibly sourced man-made cellulosic fibre for in-house products including rayon/viscose, lyocell, and modal, the statement said.
Both the e-commerce platforms have recently announced a shift away from single-use plastics in their packaging.
“India has incredible potential to be a global leader in the production of Next Gen packaging and clothing and this partnership with Flipkart and Myntra turbo charges efforts to scale these climate-saving solutions on a meaningful timeline,” Nicole Rycroft, executive director at Canopy, said.
Hemant Badri, senior vice-president and head of Supply Chain at Flipkart, said the company is determined to create a sustainable environment by sourcing responsibly while making sustainable alternatives for business requirements.
(With PTI inputs)
