- Wednesday, February 26, 2025
By: Shubham Ghosh
THE Samajwadi Party (Socialist Party), a major political player in India’s most populous state Uttar Pradesh, on Tuesday (9) launched a perfume with what it calls the “fragrance of brotherhood, love and socialism” that will “end hatred”.
The party unveiled the product hoping to woo voters in the 2022 state elections. The SP, which was last in power in UP in 2017, lost to prime minister Narendra Modi’s Bharatiya Janata Party in the elections that year.
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Pushpraj Jain, an SP lawmaker, said it took “22 natural fragrances” – a reference to the 2022 challenge – to develop the perfume.
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“When you use it the anger and hatred in the air will be defeated. We will also prepare another scent with 24 natural fragrances (for 2024 national elections),” Jain was quoted as saying by AFP.
The scent comes in a bottle in the party’s red-and-green colours embossed with its election logo of a bicycle.
Akhilesh Yadav, the president of the party and a former chief minister, hopes that the unique idea will help the SP to defeat the BJP in UP, which is considered the most important state in India politically. The BJP swept the 2017 elections and chief minister Yogi Adityanath is seeking a re-election in 2022.
The SP distributed the perfume to journalists and party workers at a press conference but did not share details about when and where it will be available for the potential voters.
However, this is not the first time that Yadav has launched a perfume. According to local media reports, the former chief minister released as many as four fragrances inspired by four cities in UP to celebrate completion of four years of office in 2016, AFP added.
