- Saturday, January 18, 2025
In 2024, BMW Group India posted its best-ever annual car sales at 15,721 units, an 11 per cent growth over the previous year
By: India Weekly
GERMAN luxury carmaker BMW is looking at double- digit sales growth this year having already reported record deliveries in 2024, its India Group President and CEO Vikram Pawah said on Saturday (18).
The company is also expecting its electric vehicle sales portfolio to go up this year.
In 2024, BMW Group India posted its best-ever annual car sales at 15,721 units, an 11 per cent growth over the previous year.
The BMW brand registered 15,012 units while the MINI brand clocked 709 units in 2024.
The group’s motorcycle brand, BMW Motorrad sold 8,301 units last year.
Asked if the company is looking at a similar growth as last year, Pawah said, “Thinking anything less than a double- digit growth will be understatement for India as a country itself. So absolutely, yes.”
He noted that all segments – entry, mid and luxury – were witnessing growth at a very solid pace for the company in the Indian market.
“So I expect the same in 2025 because, you know, we’ve always said that we have a very robust strategy that we adopted three years ago,” Pawah said.
On EV sales, he said BMW crossed the milestone of cumulative sales of 3,000 units in India in 2024.
Asked about EV sales, Pawah said,”It’ll continue to grow. If I look at a group level, it was 10 per cent (of total sales in 2024). In 2025 it will grow much faster and I always said that we expect to be at 15 per cent by 2025 and I can see it getting there.”
BMW Motorrad on Saturday launched the all-new BMW R 1300 GS Adventure in the country with price starting at Rs 22.95 lakh (ex-showroom).
The adventure motorcycle will be available as a completely built-up unit and deliveries will commence from April 2025.
The company also launched the all-new X3 in the country priced at Rs 75.8 lakh. Locally produced at BMW Group Plant Chennai, the sports activity vehicle (SAV) will be available in the country in both petrol as well as diesel powertrains.
BMW’s competitor Mercedes-Benz India too had posted record sales in 2024. The company sold 19,565 units last year, registering a growth of 12 per cent as compared with 17,408 units in 2023.
India witnessed a significant rise in the sale of luxury cars in 2024 with over six vehicles, priced above ₹5 million (£47,460.57), sold every hour in 2024.
This marks a sharp increase from just two cars sold per hour five years ago, according to a report in The Economic Times. (Agencies)
