- Thursday, November 14, 2024
The Gujarat-based dairy cooperative will launch the products in Spain and then look at expanding to other countries in Europe
By: Shajil Kumar
INDIA’S leading dairy brand Amul will enter the European market by the end of this month following its recent rollout in the US, Gujarat Cooperative Milk Marketing Federation (GCMMF) Managing Director Jayen S Mehta said in New Delhi on Monday (11).
The Gujarat-based cooperative sells its dairy products under the brand name Amul.
“We will be launching milk…fresh products in Europe by the end of this month,” he said at the annual convocation of the Indian Institute of Foreign Trade (IIFT) in New Delhi.
The company will launch the products in Spain and then look at expanding to other countries in Europe.
He also said that non-tariff barriers are being faced by the Indian dairy industry in other countries and removal of those will help in increasing exports.
“Try to create a market opportunity for us,” Mehta said adding that milk is a source of livelihood for more than 100 million families in the country and most of the producers are small and marginal farmers. India allows the import of dairy goods at a 30 per cent duty.
Amul has a turnover of ₹800 billion (£7.37bn) and is now ranked as the strongest dairy and food brand globally, owned by 36 lakh farmers, he claimed.
In March, GCMMF launched four variants of milk in the US market to cater to the Indian diaspora and Asian population. (PTI)
